A few days ago I went out to get the mail and in with the usual bills and stuff address to “Current Resident” was the following postcard:
I thought it was cute, and was clearly for us since we had just moved in. I turned it over and saw this:
I had never heard of this grocery store, but I knew the general area where it was located since the closest library to us is over there. It was addressed to me, so I’m guessing they got my information from the DMV since I had to change my drivers license over right away (my Florida license expired on my birthday last month).
I liked the idea of a local grocery store that wasn’t Walmart (too big) or Winn Dixie or Albertsons (too expensive and/or far away). I figured it might be a little expensive, but it wouldn’t hurt to take advantage of the $5 coupon, right?
The first thing I did was go the the Hi Nabor website. It is a very well-done site for a local grocery! I was pleased to be able to view their sale ad. While it was small, the prices seemed ok, and the next one was coming out the next day, so I decided to wait and see what that looked like before I went. I also signed up to subscribe to their sale ad via email.
On Thursday I drove over to the store, finding it with ease since it’s close and in something called the Hi Nabor Plaza. The store itself is nondescript, so I’m glad they sent the postcard!
As it turns out, the prices were actually comparable to the large chain stores in the area, they had a wide selection of things that some of those stores didn’t have, and the older store look of it reminded me of going grocery shopping with my mom when I was a kid (we used to go to Crest Foods in Midwest City or Brannon’s IGA in Del City). Everyone was very nice, though everyone in Baton Rouge seems to be very nice.
This was a wonderful marketing strategy since it got me in the store. I was able to see for myself what a good place this is because I never would have known it was there unless I had gotten the postcard.
No worries, Hi Nabor. I’ll be back! (Specifically, today when the 2-day chicken breast sale starts!)
